Most WooCommerce store owners spend thousands of dollars and countless hours obsessing over top-of-funnel marketing. They fine-tune Meta campaigns, optimize for SEO, and burn through ad spend to drive targeted traffic to their product pages.
But the moment a potential buyer lands on the page, they hit an invisible wall: the default WooCommerce variation dropdown.
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In WooCommerce, displaying variation swatches on the shop page is crucial for enhancing the shopping experience. These swatches allow customers to see different options (like color, size, or style) of a product at a glance, without having to click on each individual product page.
Moreover, visual representations through swatches make the products more appealing and engaging. Overall, incorporating variation swatches on the shop page improves user experience, boosts customer satisfaction, and ultimately leads to higher sales conversions.
Adding color variations is one of the best ways to bring more life into your product page.
On the other hand, when you add image variation swatches, it provides a pleasant way to display variations of a product.
If it needs to activate image, color and label swatches on existing / prebuilt variable products in you OceanWP powered website, you can give a go from here. Check the following screenshot. The default variation select dropdown, would be turn into swatches. Continue reading
Variation Swatches are the awesome technology to boost site conversion. It replaces the default WooCommerce select dropdown for variable select field and enables color, image, radio and label swatches.
In this tutorial, I am going to show you how you can enable Color Swatches in OceanWP Theme for variable product attributes.
OceanWP is one of the popular WooCommerce Theme in the WordPress Theme directory. You can download the OceanWP theme from here.
I am assuming you have the OceanWP theme installed. To enabled color swatches in OceanWP Theme for your variable products, you have to install WooCommerce Variation Swatches Plugin first.